Your child care website is the center of your brand identity. With 2.77 billion active social media users online, the vast majority of your leads start with a search engine or a social media page that points to your website.

Just like with any other organization, your child care business strategy is important when you’re developing your website. It’s the first impression you’ll make on interested families and potential employees.

How can I make a good first impression with my website?

If you’re not happy with your website or you’re not getting the enrollments for early childhood education you hoped for, there are a few fixes you can make without breaking a sweat. Here are four tips you can use to make your website just a little bit better:

1. Change the colors. Contrast is good. But if the colors on your website clash too much or if they’re too vibrant, they can make your website difficult to read or even look at. When you’re working with blogs or text, consider using a simple white background with black or dark gray text. Make sure any banners on your website aren’t too brightly colored.
2. Make the text larger. Your users shouldn’t have to zoom in on a web page or on their phones to read the information on your website. Make sure that the text on your site is at least 14-point font or larger. This makes reading information on your early childhood education services easier for everyone.
3. Invest in easy navigation. One of the first places your users will go to on your website is the navigation bar. It’s important that this area of your site is free of clutter. If you have any pages that don’t work on your navigation bar, delete them or fix the link. And if going from one page to another isn’t intuitive, you’ll want to focus on user-friendliness to ensure all visitors can find what they need.
4. Provide contact information on every page. Your child care center’s contact information needs to be easy to find. It’s not enough to have a designated contact page or to list your contact information on the home page. Oftentimes, early childhood education services place their contact information at the bottom of every page. This reduces the number of clicks users need to make to find the information they need.

Looking for child care business solutions?

It’s important for your child care business website to speak to both families and potential employees. That’s where Child Care Biz Help comes in.

At Child Care Biz Help, we’re the child care consultants you need to build a website that makes a great impression on both of your target customers. For more information about our child care consulting services, child care websites, and child care SEO services, contact Child Care Biz Help today.